I'm Ben Iqra.

What I do

My job is to turn a business's content into an audience, and that audience into customers. The method starts with the person watching rather than the business, which is why it has never been tied to one kind of company. The same thinking has worked for a halal butcher, a US pain specialist, a used-book retailer and a global education charity.

I do the strategy and the scripts myself. My editor cuts the videos, I coach clients to film themselves, and everything goes out from one plan. I keep the roster small on purpose, because the work only holds up when I'm properly inside each business.

I've been doing this full time since 2022, through my company Ben Iqra Ltd. Before that it was something I did every evening around a full-time job, because I wanted to know why one video gets watched and the next one doesn't. That is still the most interesting question in my work.

Work with me

If you run an established business and want me to run your content, start on the home page. If you'd rather have a straight answer about your own account first, there's the content audit.